New York–based stylist Kate Young, one of Hollywood’s most highly sought-after, is known for putting the women she dresses—and the designers they wear—on the fashion world’s radar. Dakota Johnson, Michelle Williams, Rachel Weisz, Sienna Miller, and other female A-listers regularly turn to Young, who got her start in the industry in 1997 as Anna Wintour’s assistant at Vogue. This week, Young debuted her new YouTube show, Hello Fashion, created with The Slowdown, where she dives deep into the ins and outs of her trade, and the superior craftsmanship of the garments and accessories she handles. The first episode of the weekly series focuses on how she created a series of photographic art for musician Selena Gomez’s new album, “Revelación.”

While Young has worked with Gomez since 2014 on a wide range of looks for the red carpet and various performances, she wanted to create an entirely new appearance for the musician and actor that related to the album, which is sung in Spanish. With Latin culture, the colors of Mexico City, and the work of Frida Kahlo and Diego Rivera in mind, Young called photographer Camila Falquez to brainstorm ideas. “She came back with this incredible mood board: an incredibly fresh and modern take on something that can be sort of cliché,” Young says. “We wanted to get the root of what those images make you feel, and a lot of that is color.”

Young describes key garments from the collaboration—including a lipstick-red couture mini-dress by fashion icon Giambattista Valli, a giant black hat by emerging talent Harris Reed, and a headdress covered in silk peach-colored peonies by floral designer Laurel St. Romain—and FaceTimes with each of them to reveal details about the pieces, and the strategy behind how Young styled them. Valli’s gown, for example, features a hand-draped, hand-tacked bodice with a silk train that Young positioned around the front of Gomez during the shoot to create a long, sculptural, refined silhouette. “We didn’t want it to be too sexy,” Young says. “If you saw her legs, that’s all you would’ve looked at. This communicates something different.”

The episode concludes with a conversation between Young and Gomez herself, who touches on Young’s signature approach to styling that prioritizes the wearer’s personality. They discuss Gomez’s favorite image from the project, where she’s wearing St. Romain’s floral headdress. Its pinks and terra cotta hues bring out her lips, creating a powerful yet delicate, feminine air. “I think that’s why I love the photo,” Gomez says. “It embodies so much of who I am.”

Watch new and previous episodes of Kate Young’sYouTube show Hello Fashion at youtube.com/kateyoung.